· I notice things. I write about them. Sometimes for publications, sometimes for businesses. ·
The Architecture of Thought
There is a structure to how we think, though we rarely see it. It reveals itself in how we organize information. What we consider primary, what secondary. Which ideas we place in proximity to each other and which we keep separate. The hierarchy we create — often without noticing we've created one — that determines what gets attention and what gets overlooked.
This is true in writing. It's true in design. It's true in how we navigate both physical and digital space.
As intrusive as it might sound, when working with you, I'm examining the architecture of your thinking. Where does your language go vague? That's usually where the thinking
hasn't clarified yet. Where do they reach for jargon? Often where they're uncertain and the template feels safer than specificity. What do they emphasise? That reveals what they actually value, regardless of what they claim to value.
Most business writing and design hides the architecture. Smooths it over with professional polish and accepted conventions until you can't see how anyone thinks at all.
I'm trying to do the opposite. Make it visible. Make it yours. Build structures that reveal thinking rather than conceal it. If you are too, I might be able to help.
If your writing sounds generic despite your thinking being specific.
